Two and a half meters of complete entertainment 

Bring unprecedented entertainment into your home! The Samsung Crystal UHD TV will take up a large part of your room wall with its impressive 98-inch screen, giving you the opportunity to experience the atmosphere of a cinema, sports stadium or concert hall. Supersize Picture Enhancer technology, created especially for ultra-large screens, uses artificial intelligence to ensure that people and other characters depicted at almost life-size look real on the screen. 

• AI-based enhancements, noise reduction, sharpness amplification and smart black tone enhancement technology – all of these Supersize Picture enhancements provide an optimal image tailored to an ultra-large screen. 
• Motion Xcelerator 120 Hz technology delivers differentiated motion performance with outstanding motion improvements. Up to 120 Hz support in VRR games will allow you to beat any rival – even if it moves at the speed of light. 
• Adaptive Sound uses AI technology to optimize sound based on real-time scene analysis, while OTS Lite creates immersive surround sound with virtual top channels. 
• Enjoy the sound of the TV and soundbar soundbar, which is harmoniously balanced. Q-Symphony technology ensures the simultaneous operation of the TV and the Soundbar soundbar, achieving a better surround sound effect without turning off the TV's speakers.