Made for the human eye
The XR OLED revolutionizes image quality. Cognitive Processor XR continuously analyzes data and improves image quality to align it with the focus of the human eye for extremely realistic color rendering and depth. The XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow for no more details overwhelmed by shadow or lost in blown-out highlights. And with the XR HDR Remaster, this TV identifies each and every on-screen object, analyzes its color and adjusts the contrast for ever more realistic visuals. The BRAVIA XR signal processing technology allows the TV to deliver multidimensional audio for complete immersion. Enjoy the sound all around you: from the left to the right, as well as from the top to the bottom.